Why we only make bibs
Most baby brands make everything. Sleepsuits, muslins, a changing bag, a bib somewhere near the back of the catalogue. The bib is the thing you use eight times a day and the thing that gets the least thought, which is why so many of them are stiff, scratchy round the neck, too small by the time the baby is actually eating, or fastened with a popper that gives up after a month in a hot wash.
We decided to make that one object properly and nothing else. It sounds narrow. In practice it means we spend our week on things nobody else has time for: how wide the neck opening needs to be to go over a head without a fight, how many rows of towelling it takes to stop carrot soup reaching a collar, which thread survives sixty washes, where to put the seam so it does not sit under a chin.
What that looks like in the work
- Two fabrics, chosen for a reason. Cotton towelling for absorbency and for how well it takes a hot wash; bamboo-blend jersey for the soft, light ones a baby will keep on in summer.
- Three sizes, not one. A newborn dribble bib is not a weaning bib is not a toddler sleeve bib. Pretending one shape covers eighteen months is how you end up with a wet lap.
- Patterns we draw ourselves. Prints are designed in-house and printed in small runs, so a pattern you like is not quietly discontinued three weeks later.
- Names, embroidered. Custom bibs go through the same machine the rest do, with the name stitched rather than printed — nursery staff can read it after a year of dinners.
Why there is an app
Because the real moment of buying a bib is not browsing. It is standing in a kitchen at seven in the morning realising every clean one is in the wash. Our app exists for that moment: your past orders are the front page, reordering the exact design you liked is two taps, and a repeat order does not make you type an address you typed last month. Everything else — the new prints, the custom designer, the gift sets — is behind that, where it belongs.
If you are a parent, that is the entire pitch. If you run a nursery, a baby shop, a gift service or a christening list and you need bibs in quantity or with your own artwork on them, that is the other half of what we do, and it starts with a conversation rather than a basket.